CMS BRAND DESIGN TEA package design
一盞清茶，一隅白，我們揉捻時空，安放你的故事高雅花香
This brand is a brand co-founded by three female partners. The three together play different roles
to build the brand spirit, like the four types of tea products.Oriental beauties, Shanlinxi Oolong,
Zhengye Tieguanyin, alpine leafy black tea, different tea varieties, different types of tea obtained,
customers willThis spirit is also incorporated into the brand.
In terms of brand recognition, we use the shape of tea fragrance and tea leaves as a symbol
extension. The tone is more flexible and the stroke ends are folded to make our overall standard
word and logo. The color is considered in the peach color middle zone. It is matte and neutral
with gray, in order to stick to the white of the aluminum vacuum packaging of tea.
On the packaging, we mainly use the manual box structure of the drawer. In the hope that during the
On the packaging, we mainly use the manual box structure of the drawer. In the hope that during the
tea tasting process, customers can have the packaging color of the four different tea varieties as soon
as the box is opened. The nature of the tea varieties is used. It is tuned out to show the elegant temperament
of various teas, including navy blue, light blue, pink, and pink. At the moment of opening the box, there are
special logo coasters. The coasters use special steel patterns to emboss Chinese classical patterns.
此品牌為三位女性合夥人共同創立的品牌，三位共同扮演不同的性質去建立品牌精神，如同產品分別的四種茶葉
東方美人、杉林溪烏龍、正欉鐵觀音、高山小葉種紅茶，不同焙度、發酵、製成，所得到的茶種都不同，客戶將
這個精神也揉合進品牌當中。
在品牌識別上，我們採用茶香與茶葉的形態作為符號延伸，定調出較為柔長，筆劃尾部收合，製作出我們一整體
的標準字與標誌，用色上則是考量於桃色中帶粉嫩，搭配灰度較為偏中性，為了更貼和茶葉的鋁真空包裝的白色。
包裝上我們採用了抽屜手工盒結構為主，用意上希望客戶在品茶的過程中，能夠在開盒的瞬間有彷彿開珍藏一般
四種不同茶種的包裝配色，則是採用茶種的性質定調出，藏青、淡雅藍、桃紅、粉紅，表現各種茶的典雅氣質，
在開盒瞬間也有特製的標誌杯墊，杯墊則採用特殊的鋼紋壓印中式古典圖樣。
